FROM THE FRONTLINES :: BUSINESS CASUAL

Funny, Sporting News Doesn't Look 122!
Naomi Reiter

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Yes, it's true: Sporting News is 122 years-old! We think they look great, but then again, a little facelift never hurt anything (unless you're Joan Rivers or Cher...). American City Business' oldest publication was in fine form last night at their relaunch/revamp party celebrating September's issue which features Terrell Owens on the cover and a new, biweekly schedule. The Shaws of parent company American City Business Journals—which also owns SportsBusiness Journal and NASCAR Illustrated, among other sports publications—spared no expense for SN’s coming out. The Weather Room at the top of Rockefeller Center provided Manhattan itself as a backdrop for the soiree, which featured NFL player and SuperBowl alum Carl Banks and 2008 Baseball Hall of Fame inductee Rich “Goose” Gossage, who last played for the Seattle Mariners. “If it wasn’t for Sporting News, there wouldn’t be a (baseball) hall of fame,” Gossage said about the venerable sports publication that has been called the Bible of baseball.

Charlotte-based ACBJ purchased SN in Oct. 2006. The title enjoys a loyal subscriber base of 4,456,000 readers and SportingNews.com garners 14.4 page views per unique visitor, according to the company. The brand includes Sporting News Radio and Sporting News Yearbooks.

We love you, Sporting News! And we especially love that after 122 years, you're still partying like you're 22.

Check out all the pictures from the party here.

Autographed Goose Gossage Picture

 

 



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COMMENTS
1.
I heard great things about the party, but more importantly I've seen the new magazine - and IT IS INCREDIBLE!!
Posted by Joshua Wilder on Friday, August 22, 2008 @ 09:31 AM
2.
The party was great! Couldn't of asked for a better venue. The Weather Room was absolutely beautiful. And the fact that I was able to hang out and talk to Rich Gossage for the whole night was incredible. It was a night i'll never forget. GO DODGERS!!
Posted by Eyal Karpman on Monday, August 25, 2008 @ 09:53 AM
3.
Sporting News also launched a great daily called "Sporting News Today" in Texterity format. It's freely available at www.sportingnewstoday.com.
Posted by Cimarron Buser on Thursday, August 28, 2008 @ 08:38 AM

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