GQ's Fashion Footprint

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After-hour panel events aren't usually our thing, but we were glad that we made an exception for GQ's The Fashion Footprint event held in the space-aged Conde Nast Executive Dining Room. GQ partnered with Fasion Group International to bring forward the importance of eco-friendly fashion by hosting a panel that included Marc Schneider, president of Timberland Apparel, Scott Hanh, partner at Rogan, Leslie Hoffman, executive director, Earth Pledge and best-selling author of The Green Book Elizabeth Rogers. They discussed the different changes in the green marketplace as well as provided consumer tips for going green.

We've been to a lot of green panels and one thing we've learned about "going green" is that it usually involves some green of another kind: Money. Since so many eco-friendly decisions also involve monetary ones (buy the recycled plywood to build your deck for a dollar more per yard verus regular old wood, install solar panels on your house or just pay your $60 electric bill each month), it was a bit tough to take tips from those whose products don't exactly cater to the "everyman". But as Rogers put it, "I was always looking for a way to get more involved and I'm a reasonably intelligent person. I thought, 'If I can't figure this out, how is Joe Blow in middle America supposed to do it?'" We didn't want to upset or shock Rogers with the notion that people in the midwest do, in fact, own televisions, understand the "concept" of recycling and yes, even care about the environment the same way that regular, non-midwesterners do, so we kept our focus on the panels' efforts, such as Barneys new $100 organic cotton t-shirts. In the end, the panel did a good job of providing information on how to buy green in the upscale market.

We say if you have the green to go green in style, why not?

Elizabeth Rogers, Marc Schneider, Moderator Julie Gilhart, Scott Hahn, Leslie Hoffman and GQ Publisher Pete Hunsinger

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