Accessories Enjoys Revenue Jump, Consumer Feel
Naomi Reiter

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Accessories Magazine injected the b2b publishing world with a healthy dose of red carpet glamour Aug. 4 in NYC’s Garment District. Sponsored by the Accessories Council, the event celebrated 100 years of Business Journals’ Accessories Magazine, complete with models displaying accessorized ensembles spanning the last 100 years of fashion. Pedestals raised high above the well-heeled crowd displayed an assortment of bags, beads and baubles draped from each girl, with signs indicating her particular era.

Miss 1970s-1980s was helped to her podium from her knees by Miss 1990s-2000s and Miss 2001-Today. We felt grounded and secure standing on the ballroom floor enjoying artichoke puff pastries and tiny dollops of whipped salmon. Handbags glittered like seashells under plexiglass cases and all surfaces were encrusted by Swarovski.

The event was decadently consumer in feel—perhaps a celebration of Accessories’ consistently positive boxscores. The title’s April numbers showed a nearly 82% jump in revenue, while in May, Accessories gained more than 33% in year-on-year ad page sales and 9% YTD. In June, min’s b2b reported that Accessories publisher Lorrie Frost was planning the soiree in conjunction with a special, hardback retrospective issue covering the last 100 years of accessories by decade. The modeled accessories at the event were a “living exhibit” of the sorts of items readers can expect to see in the retrospective issue.

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