Facebook  Twitter  LinkedIn  

Visit min's sister site:



BUSINESS CASUAL

THE WEEK Gets Even Smarter At World Science Fest

You know when you're hanging out with Alan Alda and a bunch of physicists at Columbia University on a Saturday night, something weird is going on. Lucky for us, it was the good kind of weird. The geniuses were swarming at the first annual World Science Festival, which fell on the same weekend as Columbia University’s alumni weekend.

On Saturday night, as the inaugural whiz-fest made a surprisingly theatrical pit-stop at Columbia’s Miller Theatre, Alan Alda (of M*A*S*H lore) revisited his portrayal of legendary physicist Richard Feynman in the Nobel Prize-winning play QED. The performance, sponsored by THE WEEK magazine, was more thespian than Einsteinian (fortunate for those of us mere quasi-brainiacs in attendance), as Alda not only minimized the seemingly inevitable quantum-jargon but ceased to forfeit his distinctive Bronx accent. Not bad, considering Feynman once began a chapter with the words, “A positron, of course, is an electron moving backwards in time” (well, obviously).

 According to THE WEEK’s marketing director, Danielle Yuen, the primary motivation behind the sponsorship was Feynman’s pluralistic approach to problem solving—a philosophy that the publication embraces as well through its patented multifaceted opinion sections.

Following the reading, Alda was joined onstage by a panel of physicists, including Vera Rubin, who is credited with the discovery of dark matter—a thing that not only apparently exists, but drew considerable interest from the audience during the Q&A session. The panel discussed the life of Feynman and the significance of QED in terms of humanizing the science community. It turns out scientists, in fact, are not robots dependent only on a steady diet of rocket fuel and Mythbusters (good to know). All in all, it was an interesting night worth reliving. 



COMMENTS
Search Jobs
Media Jobs

App Central

min's App Central (for min subscribers only): Stay on top of mobile app developments with exclusive app reviews, analysis and data.

Please enter the following information to have a link to The Skinny emailed to your iPhone:

White Papers
Get even smarter -- download a white paper today. 


... view Whitepapers
min Contests

min contests
Want to sponsor a min contest?


  Events

      Best of the Web, April 3, 2012

min's Sales Executive of the Year Awards
Call for Entries


min Press

min's Mobile App Report

 View Details
                           

min Presents: The Most Intriguing & Top-Selling Magazine Covers 2007-2010Intriguing & Top-Selling Magazine Covers

 View Details
                           

State of Digital MediaThe State of Digital Media

 View Details
                                                      

                                    Internet Sales            Guidebook

 View Details

All min Press

Inside min This Week
Events Calendar

min's Best of the Web Awards
Event April 3, 2012 at the Grand Hyatt, NYC
Register Today!


min Webinar:

Tablets 2.0: Generating a Revenue Plan for the Tablets Platform
December 8, 2011 1:30-3:00 p.m.
Available on Demand


All Events




min
Free Eletters — Sign up Now