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MSLO Plans to Engage More 'Women Who Do'
Joselin Lujan

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At its upfront event on March 4 in New York City, Martha Stewart Living Omnimedia (MSLO) unveiled 12 integrated cross-platform opportunities for marketers to reach its audience of “women who do.” MSLO defined these "doers" as women who not only work but entertain, take action and try to live a well-balanced life.

left to right: Melissa Laux, Sr. Manager Media Buying at Kraft; Karyn Hall, Sr. Consumer Insights Manager at Kraft; Martha Stewart, Founder, Martha Stewart Living Omnimedia; Margee Hocking, Vice President, Director of Development & Production at Mediavest; Gary Gruneberg, Director, Media Buying at Kraft;  Liz Carboni, Sr. Manager Media Buying at Kraft

MSLO also announced new television shows and its agreement to a multi-year strategic partnership to exclusively televise original episodes of The Martha Stewart Show on the Hallmark Channel beginning September 2010. Additionally, the company announced its decision to change the name of its magazine Body + Soul: Whole Living to Whole Living starting June 2010, to better support the title with its popular wholeliving.com Web site and daily radio show “Whole Living.”
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