 |
   |
Visit min's sister site:  |
|
|
|
|
FEATURES
min Marketing Masters Top Integrated Teams: Rodale Inc. min: What were the most notable initiatives your team executed last year? Bekkedahl: Our partnership with Nissan was a really classic example of a brilliant integrated marketing program solving the marketing challenges around the launch of the Nissan Rogue. We created high-impact units in several Rodale titles (i.e., Men’s Health, Women’s Health, etc.) that tied into the theme “Master the Shift,” which was the tagline of the program. We brought in masters from different sports and had them become advisers for the everyday person who wanted to excel at that sport. We created a custom Web site for the program and brought the Rogue to consumer events, including Lance Armstrong’s Livestrong. The second most important thing we did last year was integrate our marketing team. They had been in separate universes where we had a dedicated online, sales and marketing team the year prior in 2006, and then we had this corporate marketing solutions team. In 2007, we brought them together so that the marketing and sales of all Rodale combined assets were linked to ideas-based solutions and marketing. min: Why do you think your marketing team is deserving of this honor? Bekkedahl: Even with a handful of magazines and Web sites, we can bring great scale to marketers through outreach to other means of touching consumers. min: What are your best practices for developing and executing successful integrated programs? Bekkedahl: Identify the best creative solution that will resonate with the right customer. ■ COMMENTS
|
App Central min's App Central (for min subscribers only): Stay on top of mobile app developments with exclusive app reviews, analysis and data. 
Please enter the following information to have a link to The Skinny emailed to your iPhone:
White Papers
min Contests
EventsBest of the Web, April 3, 2012 min's Sales Executive of the Year Awards min Press
 Events Calendar
min's Best of the Web Awards |
.jpg)
Internet Sales Guidebook| Copyright © 2012 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions. |
