Top 5 Consumer & b2b Ad Page Increases

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If solace is what magazines are after, the monthlies' cumulative -11.73% third-quarter differential is not the worst ad performance of this decade; that still belongs to the September 11-affected -12.36% for first-quarter 2002. And solace comes from the handful of magazines--led by Style Watch, Popular Mechanics and Fast Company and a few in beauty-fashion (see the July 28 issue of min here) that are up in September and year-to-date. They are the exceptions in this very tough climate.

Get the full charts and analysis from the August 18 issue of min here.

On the b2b side, the top 20 b2b titles by percent gain is a miscellany of titles, led by Business Journals' Accessories Magazine, which has aggressively seized integrated marketing dollars lately. The title has gained 95.73% year-on-year in ad page sales YTD. Publisher Lorrie Frost notes that, "The June issue was a birthday party for Accessories," she says of the special issue that came out in conjunction with the event that celebrated a century of Accessories. "I hard-backed it into a book and sent it to 200 libraries nationwide. Advertisers knew I was going to hard back it--I think it had an effect and I knew everyone felt it was an issue that was going to be kept." Read about the Accessories Magazine 100th birthday celebration in Manhattan on August 4 here.

Get the full charts and anaysis from the August 18 issue of min's b2b here.

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