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Top 5 Online Slide Shows
Friday, January 23, 2009

Words and pictures, layout and captioning remain the special recipe of immersion magazines offer us. The digital world, which requires little discipline when it comes to all of these elements, can drop us into bottomless pits of text and meaningless, relentless imagery. And yet, even online, we find more than a few print brands bringing offline rigor to the digital slide show. Who is doing it well? Whose tactics should you steal? Our irascible critic-at-large Steve Smith piled up the page views trying to find some of the best.

1. NYTimes.com Audio Slide Shows: From journalist, narrative images of Michelle Obama on the campaign trail to the frustrated voices of antiwar protesters on the streets of New Jersey, the Times has sharpened its tools for combining image and sound. Often haunting, always informative. This robust library of imagery deserves better circulation throughout the Web.

2. Slate’s Slide Show Essays: The Washington Post’s digital division was one of the pioneers in thoughtful online slide show presentations, and Slate takes up that tradition. Superb retrospective photo essays on everything from racial images in advertising to modern art remind us that a thoughtful, long caption married to an image can teach us more than a book chapter. The writers refer to the image and illuminate it. ’Tis a pity these galleries are not as easily accessed in the new design.

3. People StarTracks: In addition to being irresistible in their sheer dishiness, the People.com daily photo feeds integrate paparazzi images with the deeper database of site. Every celeb snap in the daily roll has links to its growing Celebrity Central base of news, bio and other images around that star. People spent a lot of time and effort building this database and they found a way to lure drive-by traffic deeper into the content.

4. AP Mobile News Network: This is mobile done right. AP leverages the iPhone interface to give us a grid of available photos. Either drop into a thumbnail or run the show. The pop-up caption feature allows a rich, informative caption to flip up over the image, giving the visual real depth. Even better, AP integrates images into most of the news categories, so images are available to enhance every topic. Beats other mobile implementations of images by a long shot.

5. The MAKE Instructables Group: Allied with Make Magazine’s culture of craft, this how-to community posts detailed visual plus text instructions for making everything: sandals from plastic bottles to battery-operated centrifuges. Thumbnails and mouse-over instructions make it easy to find the right step, and the comments section is invaluable for locating and fixing problems. This is a great example of marrying image, picture, tutorial and community.


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