min magazine 2008: Online Launch of the Year
Monday, November 10, 2008

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Sporting News Today was named the 2008 Online Launch of the year and was honored by min magazine this morning (Nov. 10) at a ceremony at the Grand Hyatt in New York.

About Sporting News Today:

Publisher: Whitney Shaw
Editor: Jeff D’Alessio
Published by: American City Business Journals
VP Integrated Mktg and Sales: Stuart Marvin
Jeff D’alessio, Editor;
Whitney Shaw, Publisher

Mission Statement: To produce a must-read magazine with the latest and best daily reporting from the experts inside the games.

Why the heavy emphasis on creating a daily, online magazine?
Jeff D’Alessio: Media consumption habits have increased considerably. Sporting News magazine and SN Today (sportingnewstoday.com) are complementary reads, given their frequencies and the different type of content each delivers.

What do you consider the most important role of the site? D’Alessio: To provide today’s fans with a fresh and insightful perspective on sports; hence, our tagline “See a Different Game.”

Why did you think you could be a success?
D’Alessio: Fans can get real-time sports news daily, no matter where they are. But we brought something new, something different—a must-read, free, inside information source written and edited by some of the country’s best sports journalists.

Why did you decide to launch the site this year?
Whitney Shaw: We’ve reinvigorated and relaunched a brand. SN Today and the mag are so different, it’s more an invention than a reinvention of what we were before.

How are the two different?
D’Alessio: The content is completely different. Readers told us in focus groups and studies that they wanted to hear from experts—guys who played and coached the game—so we recruited some of the biggest names in sports to write for us daily.

Any pleasant surprises?
D’Alessio: The brand has the largest audience in our 122-year history.

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