min magazine 2008: Editor's Letter
Friday, November 7, 2008

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A Mortgage Crisis. The biggest stock market crash since The Depression. The Yankees missing the playoffs. I gotta tell ya folks, this year has been rough. The media was not immune to troubled times, with titles from CosmoGirl to Radar succumbing.

Many of the nation’s biggest newspapers saw a decline in print circulation. But with challenges has come innovative change. New magazines arrive every year with unique messaging and presentation and a greater emphasis on a total brand experience, incorporating multiple tiers of engagement for consumers and outreach for advertisers. Dr. Samir Husni, or “Mr. Magazine” to his friends, has identified 15 exciting launches that reflect that evolutionary approach. Meanwhile, our list of the Most Intriguing People in Media is packed with talents who have made the convergence of new media and print profitable and promising for publishers, advertisers, marketers and consumers.

Adjustment was difficult, but out-of-the-book thinking has resulted in new strategies that have changed the nature of our industry. This ain’t your father’s media anymore! —Mike Hammer

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