min magazine 2008 Most Intriguing: William L. Pollak
Friday, November 7, 2008

Comment Print Email Article Database Del.icio.us Digg   Reprints

William L. Pollak
CEO-North America, Incisive Media

BilL Pollak was a driving force behind American Lawyer Media, the b2b brand he helmed since its launch in 1998, and which was acquired by international media monolith, Incisive Media last summer. The move integrated one of the country’s most successful publishing businesses into a formidable, global business brand.

“ALM was big in North America, but now we’ve been able to tap into their global resources. There are 50 to 100 law firms doing big global deals, according to Pollak. “Our interest is to follow those firms.” ALM, which had 33 national and regional magazines focused on the legal and real estate communities, instantly became Incisive’s flag in the U.S. landscape after the transaction, giving the massive European company instant visibility and credibility in the American marketplace. Pollak says that the marriage has been a comfortable one. “We were complementary to their operation,” he says. “ALM provided a sizable platform for Incisive Media to grow in the U.S.”

Pollak is looking forward to further building the Incisive name—and team—in the U.S. “The thing I did at ALM and hope to do again is to build really strong management teams,” he says, adding that he kept on many of the key team members that made ALM such a success.

.

Post a Comment

Name:

Email:

Comments:

Please enter the letters or numbers you see in the image.

Features Archives

Comment Print Email Article Database Del.icio.us Digg   Reprints