min magazine 2008 Most Intriguing: Bill Wackermann
Friday, November 7, 2008

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Bill Wackermann
Senior Vice President, Publishing Director, Glamour and CN Bridal Media

BIll Wackermann is an old-fashioned guy who’s found spectacular success in a woman’s world. The former varsity rower from Villanova landed on foreign territory when he arrived at Glamour in April 2004, but instantly made an impressive impact. Wackermann’s strategies helped generate the largest revenue increase in Glamour’s 69-year history—and the best performance year for any magazine in the history of Condé Nast, leading him to be promoted to his current position that finds him even deeper in girl world.

“I joke that I’ve become this accidental feminist,” says the father of three. “But its hard not to be a feminist when you work with such wonderful women editors. I just need to get my weekly testosterone shot.” Either way, he’s flexed his muscles as one of the company’s most successful publisher ever. In 2007, Glamour posted 200 extra pages for an 11 percent gain over 2006, and posted $56 million in in-book revenue, up 18 percent from the previous year. He’s also credited for successfully relaunching the struggling Details, for which he served as publisher for four years.

These days, Wackermann can be found knee-deep in wedding gowns and bouquets, as the new publishing director of CN Bridal Media. Condé Nast asked the turnaround artist in January 2008 to bring creativity and financial discipline to an area of the company believed to be one of the only recession-proof business models in today’s tough market.



                                                                                                                                                                                                                                                                                                   
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           

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