min magazine 2008 Most Intriguing: Mitchell Fox
Friday, November 7, 2008

Comment Print Email Article Database Del.icio.us Digg   Reprints

Mitchell Fox
President/CEO, 8020 Media

8020’s top executive demonstrated his business savvy in a nontraditional manner at a young age. In his first job behind a deli counter on Long Island, Fox successfully attracted and satisfied his target demo by siphoning off a steady flow of customers from the surrounding businesses. “The place was wedged between a graveyard and a strip club,” he recalls. “I catered to a regular stream of mourners from the cemetery during the day and guys from the strip joint at night.”

Fox leveraged his acute business acumen to emerge as one of the most respected execs at Condé Nast, becoming group president and publishing director of golf, bridal and Fairchild fashion groups, including W and Bon Appétit. In 2008, Fox started working at the San Francisco-based 8020 Media, and once again relishes the opportunity to serve up customers with exactly what they want. “For 18 years I was embedded in traditional media—editors deciding what they think people want,” he says. “We need to let people decide and provide what they want. 8020 is a company that makes that happen.”

8020’s online publications JPG Magazine and Everywhere are almost entirely based on user-generated content, a business model that allows users to vote online to determine what makes it into print. “Managing a community is a skill and it’s hard work,” says Fox, who calls his community-based publications “his proudest accomplishment.”





.

Post a Comment

Name:

Email:

Comments:

Please enter the letters or numbers you see in the image.

Features Archives

Comment Print Email Article Database Del.icio.us Digg   Reprints