min magazine 2008 Most Intriguing: Priya Narang Elliott
Friday, November 7, 2008

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Priya Narang Elliott
Sr. VP of Global Strategic Media, Global Consumer Group, Citigroup

Advertising superstar Priya Narang Elliott has left her mark all over the marketing spectrum. Starting as a media planner at Young & Rubicam, she spent 10 years in the agency sector including DeWitt Media where at 29 she ran top accounts, including BMW, Sprint and Bacardi. Soon Condé Nast beckoned and Elliott worked for almost five years as an associate publisher of marketing for Vogue.
“Going from the agency side to the publishing side was a dramatic shift, but one that I felt I would offer an inside perspective,” explains Elliott, VP of global media for Citibank’s Global Consumer Group.

One of her most successful programs was Condé Nast’s high-profile “Fashion Rocks,” which Citibank has sponsored for the last four years. It includes 18 magazines and spans broadcast, live and online marketing campaigns. Citibank was also a sponsor of the “Gentleman’s Fund,” a philanthropic initiative which was part of the “GQ at 50, golden anniversary campaign last year. “Being here has brought me experience across all the disciplines,” she says.

She points to the many talented female colleagues and supervisors she has worked with along the way as the keys to her success. “When I started, there was a glass ceiling; sort of a Mad Men mentality,” she recalls. “I had strong women role models who showed me that you can achieve a lot.”



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