min Magazine 2008 Most Intriguing: Steve Sachs
Friday, November 7, 2008

Comment Print Email Article Database Del.icio.us Digg   Reprints

Steve Sachs
President, Real Simple

Steve Sachs has executed a simple strategy to make Real Simple one of the most successful brands in the women’s service category. “The inherent promise behind Real Simple—making women’s lives easier and better—is relevant and differentiated. As long as we make sure that everything we do follows this principle, we’ll continue to deliver on our promise and give women what they want.”

Despite the uncomplicated premise, the resulting product is anything but simple. “Real Simple is a true multimedia brand, with platforms in TV, digital, products and radio in addition to print,” says Sachs. The brand offers daily content on XM satellite radio, best-selling books, a syndicated newspaper column and an international edition in South Africa. In the coming year, RS will continue to focus on initiatives that Sachs says will continue to differentiate the brand. “We have a multimedia partnership with TLC which includes our weekly prime-time lifestyle makeover show,” he says. “Content from the show—Real Simple. Real Life—will live on the air, in the monthly magazine and online.”

He also promises the soon-to-be-relaunched Web site with the new tagline “Life Made Easier—Every Day” will be the new daily online destination for women looking to make life easier. “The site will focus on three core pillars: How-To, Community and Personalization.”
Based on the success of Sachs’ innovative Real Simple Weddings annual special edition magazine will have a second go-around in January 2009 and continue a lucrative partnership with the Crate & Barrel company. “The first Real Simple Weddings was a big hit with consumers and is on track to sell 300,000 copies at the premium price of $12.95,” Sachs says.

Post a Comment

Name:

Email:

Comments:

Please enter the letters or numbers you see in the image.

Features Archives

Comment Print Email Article Database Del.icio.us Digg   Reprints