min Magazine 2008 Most Intriguing: Denise Mosco
Friday, November 7, 2008

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Denise Mosco
Senior Partner Director Print Communications, mediaedge:cia

Named one of Working Mother’s Advertising Mothers of the Year for 2007, Denise Mosco takes special pride in being able to wear a lot of hats, which in her case includes a demanding job, demanding clients (Chanel, IKEA, Bayer & VFC) and a demanding family. The question is how does she do it all, and do it well? Well, it helps if you have passion for your work and to be resourceful. Check and check.

Currently, Mosco is working on a provocative multi-platform initiative that partners up the Yaz birth control pill with Condé Nast’s InTouch. Targeting young women ages 18 to 24, the program, which includes a Web sponsorship, live events, contests and advertorials, “is all about going beyond [the usual parameters],” explains Mosco, who’s been at her current job for 11 years. “The bottom line is leveraging all the assets and touching the consumer across many platforms.”

Mosco feels her experience, which includes stints at the now-defunct AC & R Advertising, Saatchi & Saatchi, and Young & Rubicam (whose media department would later merge with mediaedge:cia), has made her a skilled and fair negotiator. “I worked with wonderful people who taught me [that when making transactions with clients], it’s a give and take,” she says. “If you make a promise, you keep it. I was taught to take print planning beyond just negotiating, but also doing programs and bigger things beyond the numbers.”

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