Harper's Bazaar released the June 08 Nicole Richie cover story with an online exclusive on Bazaar.com in May, featuring the full text of the story, a photo gallery with images from the feature and a behind-the-scenes video, which was most certainly the reason for the 281.35% UV increase from April to May. The package was also featured on Yahoo's homepage (through their relationship with Yahoo Shine) which resulted in Bazaar.com's  highest single-day traffic to date.

Esquire.com benefitted from promotion on Yahoo Buzz and on MSN's Lifestyle channel several times during the month of May. Top features included "75 Skills a Man Needs to Know," "10 Commandments of Summer Style," and Esquire.com's new blogs: The Cube, the Blog of Lists and The Books Blog.

See more of Steve Smith's analysis and the complete chart for May vs. April Digital Boxscores here.

 

Source: URL data is provided by publisher and based on each title's analytics measurement.

 

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