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min Previews Women's Fashion/Beauty Ad Pages
Monday, July 28, 2008

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For publishers seeking to build their all-important September 2008 business, they seemingly faced the perfect Murphy's Law scenario with a weak "everything": economy, dollar, consumer confidence, etc.  Sure enough, the women's fashion/beauty September ad page chart shows steep, double-digit page drops by Glamour/In Style/O/Vogue and W.  It was not "the sky is falling" Murphy's Law, but the "what goes up must come down" Newton's Law that applied.  

See more  of this exclusive story including the premium Fashion chart.




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