|
FEATURES
Multimedia Strategies for Independent Publishers Here are some more of Nicholas' insights, presented at the conference: 1. Editorial Use many platforms to build strong user relationships. For a good example, go to the independent publication/website 2. Business You must choose the right online business model in which to generate revenue. Don’t go for a model that is too big for your website. 3. Keyword How friendly are you going to be with Google, and on how broad of a basis? Use the free Google keyword tool which will tell you how much daily use you are getting out of certain search terms. Also use keyword clusters. 4. Website Once you draw users to your site, you must keep them there and turn them into subscribers. Know the difference between organic landing pages, in which the purpose is editorial, and dedicated landing pages, primarily used for advertising or transactions. Organic pages are more on the content side and dedicated pages are on the marketplace side. Extra tip: Use a rapid landing page, which basically offers something free with no commitment from the user.5. EmailChoose the best strategy to maximize customer lifetime value, not just get them to read a few emails and then have them block you. Don’t email too often, and keep your message short. 6. Organizational Organizing by platform is required. Decide which different organization strategies will work for each medium. For example, do you need separate integrated, online and print teams? What works best for you? 7. Reporting Correct management of key metrics is essential. Here are some unusual data points publishers should be looking at:
COMMENTS
|
App Central min's App Central (for min subscribers only): Stay on top of mobile app developments with exclusive app reviews, analysis and data.
Please enter the following information to have a link to The Skinny emailed to your iPhone:
White Papers
min Contests
EventsBest of the Web, April 3, 2012 min's Sales Executive of the Year Awards min Press
Events Calendar
min's Best of the Web Awards |
| Copyright © 2012 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions. |