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National Geographic and Self Set May Records: Monthly May Boxscores 2008/2007
Sunday, April 20, 2008

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In this latest bad-economy-affected performance, the monthlies' cumulative May 2008-versus-2007 ad pages are -4.97%. But National Geographic U.S. publisher (since January 2005) Claudia Malley and her staff had an excellent "China Syndrome," as the special issue's 50.05 ad pages (+100.84%) set a May record that dates back to 1888. Malley tells min...
From Our May monthly Boxscore Premium Charts (See Full Chart and story)

  MAY 2008 MAY 2007 % of Diff. YTD 2008 YTD 2007 % of Diff.
NATIONAL GEOGRAPHIC
50.05
24.92
100.84
186.03
153.82
20.94
SELF
170.10
154.52
10.08
552.21
521.25
5.94





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