2010 Most Intriguing People in Media: Michael DeLellis

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Michael DeLellis

SVP, Corporate Advertising, Phillips-Van Heusen

It takes a marketing maestro to champion an apparel brand through a recession. Michael DeLellis not only protected the Calvin Klein brand but helped drive it to new sales levels through multiple platforms, including print. In 2010, DeLellis, who also oversees ad and media strategy for Tommy Hilfiger in North America as well as global planning for PVH brands IZOD, Van Heusen, Arrow and Bass, executed sports marketing programs including Van Heusen’s partnership with the Pro Football Hall of Fame and the IZOD integration as title sponsor of the IZOD Indy Car Series. ● —Jessica Clegg

What will be intriguing in 2011: “Overall media consumption will continue to increase and the ways through which we receive media will continue to diversify. Behavioral targeting will become more sophisticated, thereby increasing in importance. Marketers will need to create and serve more diverse and appropriate content in order to be effective and break through the clutter.”

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