2010 Most Intriguing People in Media: George Kliavkoff

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George Kliavkoff

EVP and Deputy Group Head, Hearst Entertainment & Syndication

George Kliavkoff’s knack for maximizing content is perhaps most evident in the development of an easy-to-use portal for streaming NBC Universal’s content—Hulu, for which he served as the site’s first CEO. Since taking the reins of Hearst’s Entertainment division, Kliavkoff has created a fresh digital revenue stream for aggregation site LMK through a series of paid apps based on a template that can be adapted to fit a variety of content.

This is part of his overall plan to develop a portfolio that “includes acquisition, but also [includes] start-ups and incubating new ideas at the same time,” he says. —JC

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