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EYE ON ADVERTISING

U.S. Ad Spend Dropped 9% in '09

Advertisers spent an estimated $117 billion in 2009, a decline of 9% from 2008, according to a report just released by the Nielsen Co. Thanks in part to a relatively strong fourth quarter in 2009, the 9% decline was an improvement from the ad spending forecast earlier in the year. Spending was...

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