EYE ON ADVERTISING

Global Ad Spend Projected to Drop 5.5% in '09
Iris Dorbian

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Global ad spending is expected to drop 5.5% to $417 billion in 2009, with a mild recovery following in 2010, according to the latest worldwide forecast from GroupM, parent company to media agencies that include MAXUS, Mediaedge:cia and Mindshare. Ad spending in the U.S. and...


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