EYE ON ADVERTISING

Magazines Still Delivers Top Advertising ROI; Second Behind TV for Brand Awareness

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Here's some good news for a change. Leading marketing ROI research and consulting firm Marketing Evolution released a new study today at the American Magazine Conference in San Francisco, showing that magazines are still a most efficient medium at key stages of the purchase funnel, delivering a superior cost...


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COMMENTS
1.
someone should re-read this headline.
Posted by suzie on Tuesday, October 7, 2008 @ 10:05 PM

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