EYE ON ADVERTISING

Licensing Dead Celebs: A Thriving Market
Iris Dorbian

Comments |  Print |  Email |  Archives |    Del.icio.us |    Digg |    RSS |    Share on LinkedIn

With marketers galore seizing opportunities to attach a hot celebrity to their equally hot (or aspiring to be hot) brand, there is one area that seems to go largely under the radar: using dead celebrities in advertisements, whether they be in TV (remember last year's Audrey Hepburn/Gap commercial?) or in...


Wait! Passport, please…

In order to access this section on minonline, we need you to complete the free registration below. This is a quick, one-time set up that will allow you to access certain sections of minonline and stay informed on the latest news, research, insider scoops, and more!

For full site access, click here.

First Name:
Last Name:
Job Title:
Company:
Business Address 1:
Address 2:
City:
State:
Zip/Postal Code:
Country:
Phone Number:
Fax Number:
E-Mail Address:
Are you involved in:
Consumer Publishing B2B Publishing Both
 
 

 




More Eye On Advertising

Min's Eye On Advertising Archives

COMMENTS

Post a Comment

Name:
Email:
Comments:

Please enter the letters or numbers you see in the image.
Comments |  Print |  Email |  Archives |    Del.icio.us |    Digg |    RSS |    Share on LinkedIn
Search Jobs
Media Jobs
Direct Response Sales, MediaMax Network

Senior Editor, FamilyFun Magazine

Advertising Sales Executive, Western Horseman Magazine

All Media Jobs | Free Media Job Alerts | Post Your Resume

Going Green: Outstanding Green Business Practices

View Details


All min Books

Inside min This Week
HOME | PUBLICATIONS | AWARDS | EVENTS | TRAINING | E-LETTERS | BOXSCORES | MEDIA JOBS | ADVERTISE | SERVICES | CONTACT US
Copyright © 2008 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.