EYE ON ADVERTISING

More Marketers Use Social Media but Remain Wary about ROI
Iris Dorbian

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Although more marketers are using social media, they still remain wary about its ROI, says a new survey from Forrester Research.   Based on a survey of 33 marketers, the report found an 100% increase ininterest on their part in all emerging media channels versus a similar study conducted by Forrester...


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