EYE ON ADVERTISING

Internet to Become Third Most Popular Ad Medium, says Carat
Iris Dorbian

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The Internet will become the world’s third-most popular advertising medium, following TV and print, in 2008, overtaking radio for the first time, according to Carat. The agency predicts that the internet’s global share of ad spend will jump to 8.6% iin 2008, from 7.3% in...


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