EYE ON ADVERTISING

Hallmark Mag Woos Media Buyers with their Best Assets
Iris Dorbian

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In its pitch to media agencies to buy ad pages for their clients, Hallmark Magazine, (owned by Hallmark Cards), which positions itself as a rival to prestigious titles such as Better Homes and Gardens, Good Housekeeping, InStyle, Midwest Living, Martha Stewart Living and O: The Oprah Magazine, has a new...


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