EYE ON ADVERTISING

Broadcast Getting More Ad $$ but Internet Will Take Over in Future
Iris Dorbian

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According to a new report by media private equity firm, Veronis Suhler Stevenson (parent company of Access Intelligence) if ad spending continues the way it's been going, then broadcast TV will be the No. 1 advertising medium in the country. However, in the wake of the digital boom, that reign will be very...


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