EYE ON ADVERTISING

E-Mail: Most Popular Form of Direct Reponse
Iris Dorbian

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According to a new survey of large U.S. corporations conducted by Direct Partners, New York, e-mail is now the most popular form of direct response marketing. One of its key findings is that e-mail is used primarily by 35% of companies compared to 25%, which use traditional direct mail and 25%, which use...


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