EYE ON ADVERTISING

Zenith Optimedia Forecasts Lowered U.S. Ad Spend—But Overseas Higher than Expected
Iris Dorbian

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It probably shouldn't come as a stunning surprise to industry insiders, given the plummeting economy and the ongoing credit crunch, but for the second time in three months, Publicl Group's has downgraded its 2008 ad spending forecast for North America and Western Europe. But even with that,the growth rate...


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