EYE ON ADVERTISING
Online Ad Revenues in 2007 up 26%; Growth Still Slow
According to the Interactive Advertising Bureau, online advertising revenues for 2007 came to a total of $21.2 billion, up 26% from the $16.6 billion internet advertisers spent the previous year. Revenues for the fourth quarter in 2007 were $5.9 billion, up 13% over 2007's third quarter and 24% over 2006's fourth quarter. However, despite these highs, growth is still relatively slow.
Yet the report, which IAB worked on with PricewaterhouseCoopers, which calculated the figures, shows the resilience of online advertising as traditional media has been affected by the economic downturn. Segments that make up internet advertising, like display, search, classifieds and lead generation, showed the following results in 2007 according to the study:
Digital Ad Sales Manager
Events Marketing Manager
New York, N.Y.
Acoustical Society of America
West Barnstable, MA
Nature Publishing Group
London or New York City
Get even smarter. Need a quick primer on a media topic? Download a white paper!
Optimizing Your Printer Services - By MRI
Media Insights: minsider Viewpoints from the Front Lines - By min
|Copyright © 2016 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.|