EYE ON ADVERTISING

Though Apprehensive, Advertisers Know Social Media is Great to Target Consumers
Iris Dorbian

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Currently advertisers harbor apprenhension about spending their marketing dollars on social media, yet many are well aware that it's a great space to reach consumers. According to a Coremetrics' "Face of the New Marketer" study, it was found that 78% of marketers see social media as a way to gain a...


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