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EYE ON ADVERTISING

2014 Hall of Fame | Sales Executive of the Year Awards



Gerry Byrne, Penske Media

As vice chairman of Penske Media, Gerry Byrne works with leading entertainment and digital media brands like Variety, Deadline Hollywood, Hollywood Life, MovieLine (where he is managing director), TVLine and India.com. Byrne’s media and entertainment consultancy, Fidelis Global, was launched in January 2010 with major partnerships, clients and board seats. His long run as the publisher of Variety, where he dramatically transformed the business into a powerful, diversified and global media brand, are a top highlight of his decades of success as a media executive, entrepreneur and community leader. He was also the start-up publisher of both Electronic Media and Crain’s New York Business, and he created The Quill Awards for NBC before he led a division of Nielsen that includes The Hollywood Reporter and Billboard.




Chris Collins, Wall Street Journal

As the vice president of multimedia advertising sales for The Wall Street Journal, Chris Collins is charged with leading the digital, mobile, video, event and print advertising sales efforts for The Wall Street Journal Franchise from the New York, EMEA, Latin America and Southeast regions, in addition to managing sales leadership of WSJ magazine. During his decades-long career, Collins, who initially joined Dow Jones in October 2007 as vice president of multimedia New York sales, previously held the role of vice president of multimedia sales for ESPN, where he worked for 10 years. During his tenure, Collins lead a $200 million sales team and played a key role in ESPN’s transition to a cross-platform ad sales structure. A highlight of his time was a first-of-its-kind $15 million cross-platform deal to GM.




Rebecca Darwin, Garden & Gun

Rebecca Wesson Darwin is president and chief executive officer of the media company that launched Garden & Gun in spring 2007 in partnership with Pierre Manigualt and J. Edward Bell III who own the magazine. Garden & Gun was a project Darwin tackled after a long career in publishing that include highlights such as becoming the first female publisher of The New Yorker, publisher of Mirabella and marketing director of Fortune. Darwin established her career at GQ, where she drove national retail advertising and promotional program ventures. That experience served to build a wealth of knowledge she now uses as the Garden & Gun brand continues developing. Currently, she has managed the launches of the Garden & Gun Club, the G&G Store, G&G Exclusives and an award-winning newsletter.




Jackie Hernández, Telemundo

Jacqueline Hernández was appointed chief marketing officer of Hispanic Enterprises and Content for NBCUniversal in May 2014. In this newly created position, she will work across the NBCUniversal portfolio to integrate Telemundo and mun2 while overseeing marketing and consumer research. With more than 20 years of media experience across television, online and print, Hernández joined Telemundo as chief operating officer in 2008. In this position she played a key role in shaping the growth of Telemundo, leading the successful rebranding of the network in 2012 and directing the expansion of its digital business. In 2011, Hernández was also instrumental in launching Hispanics at NBCUniversal, the high-profile Hispanic-targeted sales and marketing initiative.




Kevin O’Malley, ELLE (Hearst)

As senior vice president and chief revenue officer of ELLE, Kevin O’Malley has had a record-breaking run. In his first full year on the job, the title yielded gains in ad revenues and total pages that set new records, including a September 2012 issue that was the single-largest issue ever published by any Hearst brand. Prior, O’Malley was vice president, publisher and chief revenue officer at Esquire where he led the creation of successful brand extensions and digital innovations including the first-ever electronic magazine cover in 2008 and a furniture line launch in 2011. O’Malley was also previously president of Emap USA’s sports division where he oversaw various publications, vice president and publisher of Men’s Journal during the title’s transition from sports-and-fitness to general men’s interest and associate publisher of Rolling Stone.



John Skipper, ESPN

As president and co-chairman, John Skipper has a long and successful career working to grow and improve ESPN in its television, digital, print and advertising sales initiatives. He worked in key leadership roles in ESPN’s brand extensions, bringing the company’s “best available screen” philosophy to life across more platforms and with more wide-ranging major rights agreements than at any time in the company’s history. Under Skipper’s leadership, ESPN has set records for television and digital consumption and negotiated several major rights agreements with many sports leagues and tournaments. The multimedia rights went well beyond television to include all forms of media. This approach envisioned an evolving media world driven by the merging of technology with content and established stability for ESPN and all of its business partners.




Mike Perlis, Forbes Media

Mike Perlis has been the president and CEO of Forbes Media since December 2010. He has more than 25 years of experience in a variety of global content and multimedia brands. He served as a venture partner of GrandBanks Capital and as a managing partner and special partner of Softbank Capital Partners since July 2000. Previously he was the president and chief executive officer of Ziff Davis Media, where he dramatically repositioned the core brands from a PC focus to an Internet-centric position. His career is highlighted by his role as chairman, president and chief executive officer of IDG Peterborough, publisher of Gentlemen’s Quarterly and the building of the Rodale Active Sports Network, including the founding of Men’s Health and the acquisition of Runner’s World.






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