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EXCERPTED
The Planet is Going to the Dogs Below is an excerpt from Chapter 5 of PRNews' "Going Green: Case Studies in Outstanding Green Business Practices." Read on and click below for information on how to buy the book. As a publication catering to one of the fastest growing demographics in North America, Modern Dog has been l Our medium is paper, where it is sourced from and how it is harvested is a primary concern. It took us almost three years to find a stock that was not only environmentally sound, but comparable to the look and feel our publication had had up to that point. Our second concern was cost, making the switch needed to be financially feasible as we’re a relatively young independent company. Within the last year we have been able to source a premium grade 2 stock that consists of 10% post consumer waste (pcw) and is certified as an environmentally and socially responsible choice by the Forest Stewardship Council (FSC). In order to receive FSC certification, the forestry practices carried out by a timber company need to be verified by an independent third party. Our certification attests to our paper coming from well managed forests and consisting of recycled wood or fiber.
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