E&P Ships Final Issue – Still Hope?

By Steve Smith

Editor & Publisher editor Greg Mitchell said on HuffingtonPost.com yesterday that the 125-year-old E&P was about to ship its last issue. “For the record, it is the January 2010 issue, so we made it into our 126th year, at least,” he wrote. Recounting how his staff was informed of the closure earlier this month, Mitchell called the notice from owner Nielsen Co. “inexplicable.”

He said that thousands have written to him and Nielsen protesting the decision to fold the legendary trade pub for journalists and newspapers. The staff decided to stay on through this week to finish the issue and to keep the Web site running, in the hopes of attracting a buyer, investor or some kind of help in keeping the brand alive. Mitchell says “there has been a lot of interest but no firm news to report.” The office is scheduled to close for good on Thursday.

Along with E&P, another Nielsen publication with a long pedigree, Kirkus Reviews, is not going gently into the night. That magazine’s staff has been posting suggestive items on Twitter that hint at a possible rescue of the book review brand. The editors posted a final note on the site entitled “Goodbye for Now.” Kirkus Reviews began in 1933 as a book review service from Virginia Kirkus, who had been the head of the children’s book department at Harper & Bros. It, too, published its last issue recently.

E&P and Kirkus were not part of Nielsen’s multi-title sale to e5 Global Media earlier this month. Billboard, Hollywood Reporter and the Adweek/Brandweek/Mediaweek books were among the titles packaged in that deal. Ironically, Nielsen could not find buyers for two of its longest-lived and most-respected trade brands.