Learn From the Winners
The challenging economy personalized and visualized
Custom publishing’s gift to the armed forces’ gamers
A meltdown story for the ages
A truly great how-to inspires the reader to take that first step
A magazine exposes bailout exploitation and does the math
Mouth-watering, hyper-realistic visions captured in print
An editor chats with her good friends—her readers
Wake up see the coffee in this photo gallery
A photo spread that locates and deepens the character of a place
Photojournalism that plays into magazines’ core strength—immersion
Tribute finally gets paid to Tarzan’s old pal
A magazine brand splits its focus to maintain reader loyalty
An article empowers readers to question the value of generic drugs
An e-newsletter becomes a lifeline for its audience
An interactive Web site in the reader’s in-box
A TV column that’s a watercooler of shared opinion
A trade journalist pokes through a fog of self-interest
A cover’s sparing use of headlines and generous use of open space
Service journalism at its best
An editorial series that makes global awareness fun for kids
A ripped and toned rebirth for a magazine
Recapturing the romance and drama of hotels in special issue
A model of community that’s developing into a major content enterprise
A cover story turns into a multi-platform extravaganza
Targeting the lucrative forty-something female demo with a special section
Editorial dedicated to the personal experiences of soldiers
Greeting visitors with video at every turn
A rethink of food magazines
The polish of a formal magazine with all the intimacy of modern blogging
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Peter Bart, VP & Editorial Director, Variety, Reed Business Information
As the longtime editor-in-chief of Variety, and now as VP & editorial director, Peter Bart is among that handful of American magazine editors who is a true force of nature within his industry.  He is also that rara avis—an editor who has experienced every angle of the industry he covers. Bart’s famously successful tenure at Paramount as VP in charge of production brought him into contact with some of Hollywood’s greatest productions of the late ’60s and early ’70s, including The Godfather and Harold and Maude. His knowledge of the industry and its key players helped keep his publication at the forefront of entertainment journalism, even as the online revolution chipped away at print. Variety is as it always has been—the must-read for every player and wannabe, largely because Bart kept the publication both relevant and indispensible. He hosts a weekly TV program on Hollywood, has authored eight books and remains the voice everyone listens to on-set, off-set and at every party in town.
Jackie Leo, Director of Digital Operations, Peter G. Peterson Foundation
 Jackie Leo is an editorial jump-start, a jolt of energy and fresh thinking that drives forward everything she touches. In the last three decades she has helped revive and invent more magazine titles than most consumers get delivered to their doors. From her legendary editorship of Reader’s Digest to her founding of Child magazine in 1986, Leo has been one of the leaders in keeping service-oriented and women’s content relevant across print, TV and online. She edited Consumer Reports and Family Circle, helped launch Fitness, directed editorial at Good Morning America and oversaw the development of Better Homes and Gardens and Ladies’ Home Journal as the brands made their way online. Now she’s director of digital operations for the Peter G. Peterson Foundation and has a new book coming out from Hachette Book Group, Seven: The Number for Happiness, Love, and Success. Leo has always had a keen sense of where the action is in publishing, and has not shied away from embracing change. She was a multi-platform editor before multi-platform was cool.
Sally Lee, SVP, New York Editorial Director, and Editor-in-Chief, Ladies' Home Journal, Meredith Corp.
For Sally Lee, service is not just a category of women’s magazines—it is commitment she brings to journalism and to her everyday life. Lee comes to the task of editorial director .jpg) at Meredith only at the middle of a long career in the women’s service category. She has been attached to some of the best legacy publications in the field and helped direct some of the most successful newer titles in the genre. From early positions at Redbook and Woman’s Day, she went on to serve as editor-in-chief of YM. As editor-in-chief of Fitness she brought that magazine to the top of Adweek’s “Hot Up-and-Comers” list. And after that she led Parents magazine for a decade with an eye toward practical problem solving. That practicality is evidenced in her many charitable works for the Room to Grow and Safe Kids Worldwide organizations that help underprivileged children and protect them from accidental injury. As editorial director at Meredith she has also become the editor-in-chief of a brand that defines women’s service, Ladies’ Home Journal. Lee has touched or led many of the major books in her field, but has also been a role model for the gentle and charitable reader her magazines serve.
Ellen Levine, Editorial Director, Hearst Magazines, Hearst Corp.
 Ellen Levine’s storied history at Hearst began in 1994 when she was named editor-in-chief of Good Housekeeping magazine—the first woman to hold that job. She led the book to a run of awards and industry accolades, reviving a legendary brand and seal of approval for a new age. At Good Housekeeping, Levine demonstrated that she was suited for the multi-platform age to come, as she extended the brand onto the Web and into television. This knack for staying ahead of trends was best seen as she helped fire up one of the most successful launches in modern magazine history, O, The Oprah Magazine, in 2000. Levine has been honored repeatedly for her editorial acumen and a reputation for putting readers first. Nevertheless, her leadership at Good Housekeeping also paid off handsomely in a 160% increase in gross revenues for the book between 1996 and 2006, when she moved on to become editorial director for all of Hearst’s titles. Levine’s work not only refreshed a decades-old brand, it pointed the way forward for magazine brands of all kinds.
John Rasmus, Editor-in-Chief, National Geographic Adventure
Editors are not known for getting out from behind their desks much…except perhaps when someone else buys them lunch. John Rasmus has made a career and made his mark by getting journalism out  of the office entirely. He has pioneered adventure journalism as we know it. From his early roles editing Outside and Men’s Journal, to his decade at the helm of National Geographic Adventure, he helped turn a content niche into a widely appreciated genre of adventure writing. His legacy is the writers he helped introduce to wider audiences, from David Quammen to Sebastian Junger and Jon Krakauer. Experience is at the heart of great writing, and Rasmus has turned that insight into the foundation of the magazine he helped launch in 1999. National Geographic Adventure is a book not only for spelunkers and exotic travelers, mountain climbers and white water rafters. It is a magazine for eager readers. He eye for great talent and his insistence on peerless writing have made the magazine a literary touchstone on the newsstands. National Geographic Adventure is a monument to great prose because of Rasmus’ leadership.
Gael Towey, Chief Creative Officer, Martha Stewart Living Omnimedia
 “Enchant and inform” is the mantra of MSLO’s founding art director and longtime chief creative officer. Gael Towey has demonstrated that design, art direction and a signature style can be as editorially meaningful as words on a page. She has been the visual voice of MSLO for over a decade. Her graphical sensibilities follow the core principles of instructing the user by grabbing her attention with style and then making it all look so simple. In this, Towey’s artistic principles both match and express those of the company’s leader and icon, Martha herself. Simplicity, accessibility, ease of use and beautiful results are the hallmarks of the MSLO visual brand, and Towey has extended that look and message to all of the company’s many products. Towey has called her process the “democracy of design,” and every book, magazine, TV show or product that bears the MSLO moniker communicates to the viewer that taste really is available to all. She makes design look like an open club any of us can join.
Anna Wintour, Editor-in-Chief, Vogue, Condé Nast
After years as a legend in the fashion and publishing industry, Anna Wintour became a genuine celebrity this year. In The September Issue, a documentary about the making of the  fall fashion bible issue of Vogue, she emerges successfully from her own mystique. Not a minute too soon for this industry. Wintour not only made the case for fashion and for Vogue, she reminded everyone why magazines are distinct and why they matter. Not all things can be crowd-sourced—style takes vision and leadership. Few editors in modern magazine history have had such a profound effect on an entire industry. Under her leadership, every issue of Vogue is fresh, thought provoking and a little startling—everything high fashion itself should be. Wintour understands that her audience doesn’t just read her magazine—they curl up with them and eat them. She rewards their loyalty with a genuine experience, a runway presentation that is always coherent and ultimately seamless.
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