Learn From the Winners
The challenging economy personalized and visualized
Custom publishing’s gift to the armed forces’ gamers
A meltdown story for the ages
A truly great how-to inspires the reader to take that first step
A magazine exposes bailout exploitation and does the math
Mouth-watering, hyper-realistic visions captured in print
An editor chats with her good friends—her readers
Wake up see the coffee in this photo gallery
A photo spread that locates and deepens the character of a place
Photojournalism that plays into magazines’ core strength—immersion
Tribute finally gets paid to Tarzan’s old pal
A magazine brand splits its focus to maintain reader loyalty
An article empowers readers to question the value of generic drugs
An e-newsletter becomes a lifeline for its audience
An interactive Web site in the reader’s in-box
A TV column that’s a watercooler of shared opinion
A trade journalist pokes through a fog of self-interest
A cover’s sparing use of headlines and generous use of open space
Service journalism at its best
An editorial series that makes global awareness fun for kids
A ripped and toned rebirth for a magazine
Recapturing the romance and drama of hotels in special issue
A model of community that’s developing into a major content enterprise
A cover story turns into a multi-platform extravaganza
Targeting the lucrative forty-something female demo with a special section
Editorial dedicated to the personal experiences of soldiers
Greeting visitors with video at every turn
A rethink of food magazines
The polish of a formal magazine with all the intimacy of modern blogging
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Winner: CNNMoney.com
Leveraging the online and on-air CNN brand along with the venerable Money and Fortune magazine brands, this much-enhanced channel in the CNN family of sites has become a Web-based video service unto itself in the past year. The CNNMoney visitor is met with video at every turn and can grab both glancing updates of breaking news as well as in-depth coverage of topics in 29 original series during a programming day that includes over 30 updates.
When visitors hit CNNMoney, video is fully integrated with the news experience. The most recent segments are available beside the headlines and often auto-start, which makes the home page a multimedia presentation. CNNMoney has succeeded where many other brands have failed in making Web video into watchable franchises. “Ask the Experts” and “Strategy Sessions” are reliable and digestible dives into the most important issues facing business and investors. Paul LaMonica’s “The Buzz” cuts through the conventional wisdom to offer real insights and quick takes on the latest news that are sharp rather than shallow. All of the CNNMoney clips are well-edited and complete, self-contained items.
The integrity of the Money and Fortune magazine branding is maintained in clips that focus, respectively, on personal pocketbooks and the broader markets, so that both print brands clearly bring unique perspective and voice to the mix. In short order, CNNMoney has built its own business news channel on the Web.
Learn more about this winner.
Honorable Mention
Entertainment Weekly – Totally Lost: EW’s Totally Lost series was a clever and insightful video take on the popular (if confusing) series, and in a unique partnership with YouTube this year the show appeared as featured video content for a day.
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