2009 Editorial & Design Awards: Special Supplement
Co-Winner: Newsweek Budget Travel, Girlfriend Getaways
Remember the girls’ night out? Well that concept has evolved over the years into a new category of travel. Now, the gals pal around pretty much everywhere and anywhere on group trips that have become institutionalized ways of bonding with buddies and rediscovering old friends.
Budget Travel embodies and advances the concept of the “Girlfriend Getaways” with this semi-annual section of the magazine that filters all of its usual coverage through the sieve of the “GG.” Targeting the lucrative forty-something segment with high household incomes, GG is not just a compendium of travel deals and destination ideas. The editors have produced a rich and complete self-contained magazine that offers tips for GG parties, shopping guides, hotel openings and even budget-conscious beauty tips. Women recount their own heartfelt getaways with friends and share travel advice from their road trips. Book reviews, celebrity hideaways—the full gamut of travel content is reengineered and redirected at women who, as one of its ads suggests, improve their marriage by leaving their husband behind. Editor Valerie Rains and staff have created a supplement that looks like it is ready to become a stand-alone book just about any day now.
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Co-Winner: Stars & Stripes, HEROES 2009
It is hard to imagine a topic that is more deserving of a special magazine supplement than the heroism of men and women in service to their country. Stars & Stripes’ annual HEROES publication is up to the task of telling their stories both to fellow servicemen and women but also to the wider public. In four years the circulation has grown from 400,000 to 1.5 million, and it has sponsor support from Boeing and the Medal of Honor Foundation.
Each one of these stories captures the first-person voice and perspective of a man or woman on the front lines and the challenges they overcame to save a colleague, complete a mission or just survive against incredible odds. The editorial is devoted to the individual soldier and their sacrifices. In a military environment that requires regimentation and order, these personal narratives are striking reminders that heroism comes from within. Each annual is inserted into multiple worldwide editions of S&S and distributed at military bases, on Capitol Hill in Washington, D.C., and in enhanced PDF forms and on the Kindle.
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Honorable Mentions
Every Day With Rachael Ray – The Insider’s Guide to Entertaining Outdoors: Using Mad Libs as its inspiration, Every Day crafted a whimsical eight-page pullout that let A-list party planners fill in the blanks for what makes a great outdoor bash.
Harper’s Bazaar – Runway Report: Harper’s Bazaar applies a sharp critical eye to the thousands of wannabe styles careening down the runways of New York, London, Milan and Paris to deliver only the best looks for its readers.
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