Learn From the Winners
The challenging economy personalized and visualized
Custom publishing’s gift to the armed forces’ gamers
A meltdown story for the ages
A truly great how-to inspires the reader to take that first step
A magazine exposes bailout exploitation and does the math
Mouth-watering, hyper-realistic visions captured in print
An editor chats with her good friends—her readers
Wake up see the coffee in this photo gallery
A photo spread that locates and deepens the character of a place
Photojournalism that plays into magazines’ core strength—immersion
Tribute finally gets paid to Tarzan’s old pal
A magazine brand splits its focus to maintain reader loyalty
An article empowers readers to question the value of generic drugs
An e-newsletter becomes a lifeline for its audience
An interactive Web site in the reader’s in-box
A TV column that’s a watercooler of shared opinion
A trade journalist pokes through a fog of self-interest
A cover’s sparing use of headlines and generous use of open space
Service journalism at its best
An editorial series that makes global awareness fun for kids
A ripped and toned rebirth for a magazine
Recapturing the romance and drama of hotels in special issue
A model of community that’s developing into a major content enterprise
A cover story turns into a multi-platform extravaganza
Targeting the lucrative forty-something female demo with a special section
Editorial dedicated to the personal experiences of soldiers
Greeting visitors with video at every turn
A rethink of food magazines
The polish of a formal magazine with all the intimacy of modern blogging
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Winner: Entertainment Weekly, The Photo Issue
Entertainment Weekly’s October 2008 special photo issue was a superb piece of photojournalism and (even better) a remarkable example of a magazine’s core strength—immersion. The 12-page “Hollywood at Work” pictorial at the heart of the issue brought us behind the scenes with some of Hollywood’s most buzz-worthy figures and captured angles and attitudes we had never seen before.
Whether it was Tina Fey’s wry bemusement with her makeup and hair stylists or seeing the crew of Taking Woodstock re-create the mud-sliding scenes from the landmark original event, this series underscored the toil and the tedium of making entertainment. The inspired portfolio of character actors we know by sight but not by name extended the theme of entertainment as a job. The accompanying text fleshed out the larger portrait of being a working actor. And the final feature on the retirement of Tarzan chimp Cheeta (he finally has time to paint), rounded out the issue with wit and real editorial purpose.
In image and in theme, this EW issue demonstrated how the magazine’s mastery of image is not just about getting the right shot. It is also about layout, narrative arc and theme. EW’s special issue used all of the tools of the medium to strong editorial effect, to bring its readers both behind the scenes and into the process of making media.
Learn more about this winner.
Honorable Mention
Town & Country – Opening the Way: Karl Grobl’s sensitive and atypical depiction of the Angkor Hospital for Children in Cambodia celebrated this symbol of hope in a country where historical memories of hopelessness still linger.
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