Learn From the Winners
The challenging economy personalized and visualized
Custom publishing’s gift to the armed forces’ gamers
A meltdown story for the ages
A truly great how-to inspires the reader to take that first step
A magazine exposes bailout exploitation and does the math
Mouth-watering, hyper-realistic visions captured in print
An editor chats with her good friends—her readers
Wake up see the coffee in this photo gallery
A photo spread that locates and deepens the character of a place
Photojournalism that plays into magazines’ core strength—immersion
Tribute finally gets paid to Tarzan’s old pal
A magazine brand splits its focus to maintain reader loyalty
An article empowers readers to question the value of generic drugs
An e-newsletter becomes a lifeline for its audience
An interactive Web site in the reader’s in-box
A TV column that’s a watercooler of shared opinion
A trade journalist pokes through a fog of self-interest
A cover’s sparing use of headlines and generous use of open space
Service journalism at its best
An editorial series that makes global awareness fun for kids
A ripped and toned rebirth for a magazine
Recapturing the romance and drama of hotels in special issue
A model of community that’s developing into a major content enterprise
A cover story turns into a multi-platform extravaganza
Targeting the lucrative forty-something female demo with a special section
Editorial dedicated to the personal experiences of soldiers
Greeting visitors with video at every turn
A rethink of food magazines
The polish of a formal magazine with all the intimacy of modern blogging
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Winner: SELF, ‘Brava, Java!’
Almost all of us in the magazine world have learned to love (nay, covet) caffeine as the fuel that helps run an industry and make those monthly and weekly deadlines. In SELF and photographer Jamie Chung’s hands, that love turns to erotic involvement.
For the “Brava, Java!” feature that gives coffee it much deserved defense (there are real health benefits in that cup of joe), the magazine imagery pulls us into Beth James’ editorial. Have we ever really contemplated the loveliness of the single roasted coffee bean as thoroughly as we can when SELF renders it at the size of a child’s head?
The opening splash page traces the life of the bean from vine to grounds beautifully. The curling fingers of cream reaching into that dark sea abyss of a coffee cup is turned into a gorgeous abstract background to the article’s “Buzz-o-meter” chart of the caffeine wallop different drinks can pack. Green tea or even Red Bull? They’re fine for the little late morning pick-me-up. But when the eyes need opening and the next issue is hours away from going to press, make ours java with a jolt.
Learn more about this winner.
Honorable Mentions
Condé Nast Publications/Allure Magazine – “Coming of Age”: From ripping into a loaf of white bread to lathering up her nude profile in skin lotions, Cindy Crawford shows her age proudly in this portfolio of striking images that dramatize the best ways to stave off the effects of time and nature.
Harper’s Bazaar – “Wild Things”: In a classic fashion mag blend of polished high fashion and uncontrollable nature, Naomi Campbell ventures into the African landscape to highlight styles that seem to evolve naturally out of the continental backdrops.
People en Español – “Los 50 Mas Bellos”: This gorgeous evocation of Hollywood’s golden age puts contemporary fashion and celebrity into familiar movie scenes. The magazine reimagines and reinvigorates its own 50 Most Beautiful franchise.
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