Winner: Fitness Magazine
Fitness magazine not only got more ripped and toned in 2009, it grew some muscle mass in order to lift new audiences. A full redesign and editorial rethink under the direction of editor-in-chief Betty Wong seems to have registered with readers old and new. The bold new cover brings more content to the surface that calls the reader to action. More than skin deep, the redo added more lean muscle in the form of more point-of-view content that brought readers into the editorial mix.
“Fitness Fix” follows a reader as she makes her ways toward a fitness goal, and “That’s the Spirit” profiles examples of everyday resilience and courage. Fitness doubled the size of its nutrition section and offered Q&As, again using reader submissions, to tackle everyday challenges. Not surprisingly, this more reader-centric vision of Fitness’ mission is registering well across the online social networks as the magazine’s fans and followers increase and spread positive reinforcement about the magazine’s direction.
Fitness has helped its readers find the fun in staying fit and provides more hard information about how to get there. The tangible rewards for the magazine is a 6% rise in paid subscriptions. With every good exercise regimen, there is a demonstrable payoff.
Learn more about this winner.
Honorable Mentions
Advanstar Communications/Medical Economics: This rethink of the magazine about the business of doing medicine put people first. It brings columnists forward and features more stories about real doctors in real-life office situations.
Entrepreneur: This year the 32-year-old guide for entrepreneurs increased its focus on innovative solutions to everyday small business problems and gave its readers real guidance for defining success in a new economic era.
InStyle: The redesign of InStyle takes its cues from online search, making the content more accessible at every turn, but it also maintains its print design sense, with bolder visual elements emphasizing editorial and steering the reader through the unique magazine experience.
SagaCity Media Inc. – Washington State Visitor’s Guide: The state guide thoroughly updated its look and content to bring Washington alive as a thriving theme park of experiences waiting to be tapped.
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