Learn From the Winners
The challenging economy personalized and visualized
Custom publishing’s gift to the armed forces’ gamers
A meltdown story for the ages
A truly great how-to inspires the reader to take that first step
A magazine exposes bailout exploitation and does the math
Mouth-watering, hyper-realistic visions captured in print
An editor chats with her good friends—her readers
Wake up see the coffee in this photo gallery
A photo spread that locates and deepens the character of a place
Photojournalism that plays into magazines’ core strength—immersion
Tribute finally gets paid to Tarzan’s old pal
A magazine brand splits its focus to maintain reader loyalty
An article empowers readers to question the value of generic drugs
An e-newsletter becomes a lifeline for its audience
An interactive Web site in the reader’s in-box
A TV column that’s a watercooler of shared opinion
A trade journalist pokes through a fog of self-interest
A cover’s sparing use of headlines and generous use of open space
Service journalism at its best
An editorial series that makes global awareness fun for kids
A ripped and toned rebirth for a magazine
Recapturing the romance and drama of hotels in special issue
A model of community that’s developing into a major content enterprise
A cover story turns into a multi-platform extravaganza
Targeting the lucrative forty-something female demo with a special section
Editorial dedicated to the personal experiences of soldiers
Greeting visitors with video at every turn
A rethink of food magazines
The polish of a formal magazine with all the intimacy of modern blogging
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Winner: Fitness Magazine
Fitness magazine not only got more ripped and toned in 2009, it grew some muscle mass in order to lift new audiences. A full redesign and editorial rethink under the direction of editor-in-chief Betty Wong seems to have registered with readers old and new. The bold new cover brings more content to the surface that calls the reader to action. More than skin deep, the redo added more lean muscle in the form of more point-of-view content that brought readers into the editorial mix.
“Fitness Fix” follows a reader as she makes her ways toward a fitness goal, and “That’s the Spirit” profiles examples of everyday resilience and courage. Fitness doubled the size of its nutrition section and offered Q&As, again using reader submissions, to tackle everyday challenges. Not surprisingly, this more reader-centric vision of Fitness’ mission is registering well across the online social networks as the magazine’s fans and followers increase and spread positive reinforcement about the magazine’s direction.
Fitness has helped its readers find the fun in staying fit and provides more hard information about how to get there. The tangible rewards for the magazine is a 6% rise in paid subscriptions. With every good exercise regimen, there is a demonstrable payoff.
Learn more about this winner.
Honorable Mentions
Advanstar Communications/Medical Economics: This rethink of the magazine about the business of doing medicine put people first. It brings columnists forward and features more stories about real doctors in real-life office situations.
Entrepreneur: This year the 32-year-old guide for entrepreneurs increased its focus on innovative solutions to everyday small business problems and gave its readers real guidance for defining success in a new economic era.
InStyle: The redesign of InStyle takes its cues from online search, making the content more accessible at every turn, but it also maintains its print design sense, with bolder visual elements emphasizing editorial and steering the reader through the unique magazine experience.
SagaCity Media Inc. – Washington State Visitor’s Guide: The state guide thoroughly updated its look and content to bring Washington alive as a thriving theme park of experiences waiting to be tapped.
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