Learn From the Winners
The challenging economy personalized and visualized
Custom publishing’s gift to the armed forces’ gamers
A meltdown story for the ages
A truly great how-to inspires the reader to take that first step
A magazine exposes bailout exploitation and does the math
Mouth-watering, hyper-realistic visions captured in print
An editor chats with her good friends—her readers
Wake up see the coffee in this photo gallery
A photo spread that locates and deepens the character of a place
Photojournalism that plays into magazines’ core strength—immersion
Tribute finally gets paid to Tarzan’s old pal
A magazine brand splits its focus to maintain reader loyalty
An article empowers readers to question the value of generic drugs
An e-newsletter becomes a lifeline for its audience
An interactive Web site in the reader’s in-box
A TV column that’s a watercooler of shared opinion
A trade journalist pokes through a fog of self-interest
A cover’s sparing use of headlines and generous use of open space
Service journalism at its best
An editorial series that makes global awareness fun for kids
A ripped and toned rebirth for a magazine
Recapturing the romance and drama of hotels in special issue
A model of community that’s developing into a major content enterprise
A cover story turns into a multi-platform extravaganza
Targeting the lucrative forty-something female demo with a special section
Editorial dedicated to the personal experiences of soldiers
Greeting visitors with video at every turn
A rethink of food magazines
The polish of a formal magazine with all the intimacy of modern blogging
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Winner: Bonnier Corp./Saveur Magazine, Saveur Magazine/Dining in America
Frankly, they had us at the cover. Saveur led its April 2009 number with a chocolate caramel tart that looks simply to die for. In truth, the rest of the issue is almost as delectable. The magazine’s first Dining in America  review had to weave together a dozen features that together offered a portrait of cuisine and dining that expressed the unity and diversity that is dining in this country.
The issue managed to balance an engaging focus on the food with the personalities and the businesses behind the dining experiences. The superb photography for this issue expressed the multiple missions by offering mouth-watering, hyper-realistic visions that captured the craft and style of the restaurants. Art director Dave Weaver juxtaposed image and text, people and plates so that the design embodied the editorial mission of the issue. This is magazine design at its best, working to amplify, not just complement or encase, the content.
Case in point: the cover. Saveur had a lot of story to tell to explain its new series and yet keep out attention on that intense piece of pie. Solution? Take a forkful of it and run the headline into the open space. We can just about taste it now.
Honorable Mentions
Hearst Magazines/House Beautiful – July 2009: This issue of House Beautiful incorporates images from users in a special “Send Us a Picture” section and tries to embody some of the graphical lessons of the Web.
Hearst Magazines/Marie Claire – September 2009: In that famous month when women’s fashion and service books kick off their fall season, Marie Claire distinguished itself with a provocative Ashley Olsen cover and editorial mix that tried to make fashion and style personal rather than aspirational.
InStyle – June 2009: The annual “Sexy” issue embodied its theme in everything from enticing images to headlines that literally curled and hugged the editorial.
Travel + Leisure – October 2008: For a special issue featuring 25 emerging destinations, Travel + Leisure used a deft combination of alluring landscapes and detailed close-up images to convey the romance and the texture of new places.
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