Learn From the Winners
The challenging economy personalized and visualized
Custom publishing’s gift to the armed forces’ gamers
A meltdown story for the ages
A truly great how-to inspires the reader to take that first step
A magazine exposes bailout exploitation and does the math
Mouth-watering, hyper-realistic visions captured in print
An editor chats with her good friends—her readers
Wake up see the coffee in this photo gallery
A photo spread that locates and deepens the character of a place
Photojournalism that plays into magazines’ core strength—immersion
Tribute finally gets paid to Tarzan’s old pal
A magazine brand splits its focus to maintain reader loyalty
An article empowers readers to question the value of generic drugs
An e-newsletter becomes a lifeline for its audience
An interactive Web site in the reader’s in-box
A TV column that’s a watercooler of shared opinion
A trade journalist pokes through a fog of self-interest
A cover’s sparing use of headlines and generous use of open space
Service journalism at its best
An editorial series that makes global awareness fun for kids
A ripped and toned rebirth for a magazine
Recapturing the romance and drama of hotels in special issue
A model of community that’s developing into a major content enterprise
A cover story turns into a multi-platform extravaganza
Targeting the lucrative forty-something female demo with a special section
Editorial dedicated to the personal experiences of soldiers
Greeting visitors with video at every turn
A rethink of food magazines
The polish of a formal magazine with all the intimacy of modern blogging
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Winner: BusinessWeek, ‘The Subprime Wolves Are Back’
BusinessWeek was way ahead of the curve in December 2008. It was among the first media outlets to warn that some on Wall Street were exploiting the unprecedented government bailout of the banking industry. “The Subprime Wolves Are Back” exposed the staggering reality that some of the very banks that had gotten America into the subprime mortgage mess were taking advantage of new loan guarantees.
Reporters Chad Terhune and Robert Berner did the legwork and followed the money. They discovered that old subprime lenders had closed and reopened under new names, and the Federal Housing Administration itself had no clue with whom they were dealing. The story had immediate impact. The inspector general of the Housing and Urban Development cited the story as part of his motivation to investigate the matter, while Senate and congressional staff used the investigative piece as ammo in their own demands for better policing of the bailout.
BusinessWeek exposed wrongdoing and did the math. The reporters showed how a new round of unwise lending could leave the taxpayers with an unanticipated $100 billion in additional costs. But more to the point, BusinessWeek was among the first to blow the whistle on the bailout and demonstrate that greed and chicanery were not about to take a holiday on Wall Street.
Learn more about this winner.
Honorable Mentions
Marie Claire – “Project Pearl, The Bravest Class in Town”: Marie Claire deputy editor Abigail Pesta broke the compelling story of a Georgetown University college class that tracked down 15 of the 19 at-large suspects in the killing of Wall Street Journal reporter Daniel Pearl. It was an amazing tale of students solving a mystery that had eluded even government officials.
Marie Claire – “Love in the Time of Terror”: Paul Cruickshank’s story of a middle-class Belgian woman who had fallen in love with a young Islamic terrorist, and perhaps turned to terrorism herself, was an artful way to raise the larger question for many Americans: What makes a terrorist?
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