Learn From the Winners
The challenging economy personalized and visualized
Custom publishing’s gift to the armed forces’ gamers
A meltdown story for the ages
A truly great how-to inspires the reader to take that first step
A magazine exposes bailout exploitation and does the math
Mouth-watering, hyper-realistic visions captured in print
An editor chats with her good friends—her readers
Wake up see the coffee in this photo gallery
A photo spread that locates and deepens the character of a place
Photojournalism that plays into magazines’ core strength—immersion
Tribute finally gets paid to Tarzan’s old pal
A magazine brand splits its focus to maintain reader loyalty
An article empowers readers to question the value of generic drugs
An e-newsletter becomes a lifeline for its audience
An interactive Web site in the reader’s in-box
A TV column that’s a watercooler of shared opinion
A trade journalist pokes through a fog of self-interest
A cover’s sparing use of headlines and generous use of open space
Service journalism at its best
An editorial series that makes global awareness fun for kids
A ripped and toned rebirth for a magazine
Recapturing the romance and drama of hotels in special issue
A model of community that’s developing into a major content enterprise
A cover story turns into a multi-platform extravaganza
Targeting the lucrative forty-something female demo with a special section
Editorial dedicated to the personal experiences of soldiers
Greeting visitors with video at every turn
A rethink of food magazines
The polish of a formal magazine with all the intimacy of modern blogging
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Winner: Stars & Stripes, Stripes GAMER
Ten hut! Prepare to play! Play!
Actually, there is nothing standard issue or regular Army about Stars and Stripes’ lovely gift to the troops with its special issue focused on video gaming. Living between extremes of hyper-vigilance and boredom,  armed forces stationed abroad have embraced video gaming as a hobby and diversion. This audience is hungry for solid game play, a link back to their lives at home.
This special issue gave men and women in the field a real gaming magazine of their own. The look and feel of the book departed radically from the usual Stars & Stripes brand as another way to signal to readers that diversion and leisure are as important to their readiness as daily training. The editorial involved the audience by discussing their favorites and going behind the scenes at the making of the titles they played. Games and gear were offered as contest prizes for troops in Iraq and Afghanistan.
More than an ephemeral nod to their audience’s sideline interests, the GAMER issue took itself and its audience’s passion for video gaming seriously. The issue was promoted on the armed forces TV networks and supported by the games industry itself. As a result, the series has attracted 300,000 readers. At ease, soldier. Play when ready.
Learn more about this winner.
Honorable Mentions
Movment Magazine: This special magazine on fashion, dance and pop culture lifestyles is as visually captivating as its subject, using bold contrasts and tabloid headlines to dare the reader to turn the page.
SagaCity Media Inc. – Cityvision: This custom book for municipal leaders brings an uncommon editorial and design sophistication to b2b. Its consistent visual cues and editorial vocabulary for columns and features make the topic enticing for readers both in and outside of its target.
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