Learn From the Winners
The challenging economy personalized and visualized
Custom publishing’s gift to the armed forces’ gamers
A meltdown story for the ages
A truly great how-to inspires the reader to take that first step
A magazine exposes bailout exploitation and does the math
Mouth-watering, hyper-realistic visions captured in print
An editor chats with her good friends—her readers
Wake up see the coffee in this photo gallery
A photo spread that locates and deepens the character of a place
Photojournalism that plays into magazines’ core strength—immersion
Tribute finally gets paid to Tarzan’s old pal
A magazine brand splits its focus to maintain reader loyalty
An article empowers readers to question the value of generic drugs
An e-newsletter becomes a lifeline for its audience
An interactive Web site in the reader’s in-box
A TV column that’s a watercooler of shared opinion
A trade journalist pokes through a fog of self-interest
A cover’s sparing use of headlines and generous use of open space
Service journalism at its best
An editorial series that makes global awareness fun for kids
A ripped and toned rebirth for a magazine
Recapturing the romance and drama of hotels in special issue
A model of community that’s developing into a major content enterprise
A cover story turns into a multi-platform extravaganza
Targeting the lucrative forty-something female demo with a special section
Editorial dedicated to the personal experiences of soldiers
Greeting visitors with video at every turn
A rethink of food magazines
The polish of a formal magazine with all the intimacy of modern blogging
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Winner: TechWeb/Information Week, You vs. the Downturn
In its redesign last year, TechWeb’s InformationWeek was striving to integrate its world-class reporting on business technology with the most pressing needs of its readers. The magazine aimed to use content, headlines, graphics and new editorial elements that help readers understand how the magazine’s content truly impacted their decision-making. This Jan. 19, 2009 cover embodies that shift.
The juxtaposition of black-and-white photo representing the dour state of the economy and the pin-sharp hyperrealism of the colorful illustration of “you” emerging from that is compelling and mildly fantastic. The bottom-up perspective, subtle color choices and positioning of “you” in the frame all seemed to convey accurately the challenging and oppressive economic environment of the coming year without overpromising what success would look like in the new context. In its own way, InformationWeek’s cover was a modulated response to crisis, an image of steady planning finding its way through the storm.
Honorable Mentions
American Institute of Certified Public Accountants – Welcome to America – IFRS: In a novel use of an American icon, Lady Liberty greets the coming of international standards of accountancy to the U.S., an emigration that could have as big an effect on our economy as any human wave has in the past.
Smart Meetings – The Green Issue: Through montage and a beautiful juxtaposition of detail and watercolor swaths of green, this special issue of Smart Meetings conveyed the theme of business meeting planners getting serious about supporting eco-friendly venues.
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