Winner: TechWeb/Information Week, You vs. the Downturn
In its redesign last year, TechWeb’s InformationWeek was striving to integrate its world-class reporting on business technology with the most pressing needs of its readers. The magazine aimed to use content, headlines, graphics and new editorial elements that help readers understand how the magazine’s content truly impacted their decision-making. This Jan. 19, 2009 cover embodies that shift.
The juxtaposition of black-and-white photo representing the dour state of the economy and the pin-sharp hyperrealism of the colorful illustration of “you” emerging from that is compelling and mildly fantastic. The bottom-up perspective, subtle color choices and positioning of “you” in the frame all seemed to convey accurately the challenging and oppressive economic environment of the coming year without overpromising what success would look like in the new context. In its own way, InformationWeek’s cover was a modulated response to crisis, an image of steady planning finding its way through the storm.
Honorable Mentions
American Institute of Certified Public Accountants – Welcome to America – IFRS: In a novel use of an American icon, Lady Liberty greets the coming of international standards of accountancy to the U.S., an emigration that could have as big an effect on our economy as any human wave has in the past.
Smart Meetings – The Green Issue: Through montage and a beautiful juxtaposition of detail and watercolor swaths of green, this special issue of Smart Meetings conveyed the theme of business meeting planners getting serious about supporting eco-friendly venues.
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