Learn From the Winners
The challenging economy personalized and visualized
Custom publishing’s gift to the armed forces’ gamers
A meltdown story for the ages
A truly great how-to inspires the reader to take that first step
A magazine exposes bailout exploitation and does the math
Mouth-watering, hyper-realistic visions captured in print
An editor chats with her good friends—her readers
Wake up see the coffee in this photo gallery
A photo spread that locates and deepens the character of a place
Photojournalism that plays into magazines’ core strength—immersion
Tribute finally gets paid to Tarzan’s old pal
A magazine brand splits its focus to maintain reader loyalty
An article empowers readers to question the value of generic drugs
An e-newsletter becomes a lifeline for its audience
An interactive Web site in the reader’s in-box
A TV column that’s a watercooler of shared opinion
A trade journalist pokes through a fog of self-interest
A cover’s sparing use of headlines and generous use of open space
Service journalism at its best
An editorial series that makes global awareness fun for kids
A ripped and toned rebirth for a magazine
Recapturing the romance and drama of hotels in special issue
A model of community that’s developing into a major content enterprise
A cover story turns into a multi-platform extravaganza
Targeting the lucrative forty-something female demo with a special section
Editorial dedicated to the personal experiences of soldiers
Greeting visitors with video at every turn
A rethink of food magazines
The polish of a formal magazine with all the intimacy of modern blogging
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Winner: Harper’s Bazaar
Month to month, Harper’s Bazaar consistently delivers covers with personality, design and editorial direction that simply pops off the newsstand. When fashion icon Sarah Jessica Parker graces a cover, she is trotting .jpg) in high fashion across the Brooklyn Bridge, melding a celebrity with a narrative that rings true for the magazine’s target.
Harper’s Bazaar makes fashion fun again in these striking images. The Peter Lindbergh image of Kate Winslet hanging out into the New York skyline was dramatic, perfectly composed and unforgettable. With sparing use of headlines and a generous use of open space on the cover, HB draws you into the style and the situation but always communicates the magazine’s tone and sense of humor. The Scarlett Johansson Valentine’s Day cover was whimsical, visually complex and yet fully focused on the star’s radiant face and personality. Harper’s Bazaar gives us covers worth waiting for each month because it defies the usual fashion style of planting a celebrity face amid a sea of headlines. Every cover has a point, an editorial mission and a touch of the magazine’s perspective. Disinterested models with their lobotomized stares need not apply.
Learn more about this winner.
Honorable Mentions
Entrepreneur Magazine: Each month, the cover of Entrepreneur speaks directly to the ambitious new business owner with direct questions: “What Are You Waiting For?,” “How Tequila Can Make You Rich” or just the evergreen advice for serial entrepreneurs, “Be Fearless.”
People en Español – Los 50 Mas Bellos: The brilliant celebrity homage to old Hollywood inside this special issue is foreshadowed beautifully on a cover of sparkling starlets. Color, pride and whimsy invite the reader.
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