Learn From the Winners
The challenging economy personalized and visualized
Custom publishing’s gift to the armed forces’ gamers
A meltdown story for the ages
A truly great how-to inspires the reader to take that first step
A magazine exposes bailout exploitation and does the math
Mouth-watering, hyper-realistic visions captured in print
An editor chats with her good friends—her readers
Wake up see the coffee in this photo gallery
A photo spread that locates and deepens the character of a place
Photojournalism that plays into magazines’ core strength—immersion
Tribute finally gets paid to Tarzan’s old pal
A magazine brand splits its focus to maintain reader loyalty
An article empowers readers to question the value of generic drugs
An e-newsletter becomes a lifeline for its audience
An interactive Web site in the reader’s in-box
A TV column that’s a watercooler of shared opinion
A trade journalist pokes through a fog of self-interest
A cover’s sparing use of headlines and generous use of open space
Service journalism at its best
An editorial series that makes global awareness fun for kids
A ripped and toned rebirth for a magazine
Recapturing the romance and drama of hotels in special issue
A model of community that’s developing into a major content enterprise
A cover story turns into a multi-platform extravaganza
Targeting the lucrative forty-something female demo with a special section
Editorial dedicated to the personal experiences of soldiers
Greeting visitors with video at every turn
A rethink of food magazines
The polish of a formal magazine with all the intimacy of modern blogging
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Winner: Condé Nast Publications, Allure Magazine, ‘Coming of Age,’ April 2009
Allure couldn’t have found a cover model who fits its brand and the moment any better than Taylor Swift. This is striking testament to the power of fame, talent, youth and beauty (not to mention a staggering  amount of hair) to fill a page. She looks poised enough to knock the rest of the magazines off the newsstand. The surrounding headlines never overwhelm the singular power of Swift’s confident stare, but when our eyes break from the magnetic pull of her gaze, the teasers succeed in framing—never interrupting—the magnificent simple power of the image. “Younger, Fresher, Happier” are qualities tied to the brand and embodied by the cover model’s simple stare.
Honorable Mention
Every Day With Rachael Ray – May 2009: America’s cutie-pie of the kitchen dramatizes all of her core qualities in this simple cover. She is approachable. We identify with her. And she explodes with a vigor we all wished we had. Food shopping as fun—go figure.
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