Winner: Condé Nast Publications, Allure Magazine, ‘Coming of Age,’ April 2009
Allure couldn’t have found a cover model who fits its brand and the moment any better than Taylor Swift. This is striking testament to the power of fame, talent, youth and beauty (not to mention a staggering amount of hair) to fill a page. She looks poised enough to knock the rest of the magazines off the newsstand. The surrounding headlines never overwhelm the singular power of Swift’s confident stare, but when our eyes break from the magnetic pull of her gaze, the teasers succeed in framing—never interrupting—the magnificent simple power of the image. “Younger, Fresher, Happier” are qualities tied to the brand and embodied by the cover model’s simple stare.
Honorable Mention
Every Day With Rachael Ray – May 2009: America’s cutie-pie of the kitchen dramatizes all of her core qualities in this simple cover. She is approachable. We identify with her. And she explodes with a vigor we all wished we had. Food shopping as fun—go figure.
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