Winner: Hearst Magazines, Food Network Magazine
Within months of its formal launch as a regular title in midyear, Food Network Magazine became one of the most popular and largest books in the food category. It beat the recession handily and steadily increased its rate base throughout the year. The reason for this success is simple: Hearst rethought the layout and structure of food magazines.
Driven by personalities from the network, lavishly illustrated with delectable and whimsical food images, stuffed with how-to infographics, Food Network Magazine takes the fear out of food and replaces it with inspiration. You can do it just like Tyler, Ina and Paula, each issue tells its readers. Cooking is not a ritual. Food is not a college seminar. Recipes are not religion.
The magazine works because it frees the genre, and us, from the preciousness of food journalism. Its rise has also restored faith in the power of innovation, design and editorial to keep magazines relevant in the TV and Internet age. This is one book that took some of its mojo from “other” platforms to create something that could be realized only in print.
Honorable Mentions
MSP Communications – Delta Sky Magazine: Both browsable and deep, Delta Sky has reached a smooth flight path that gives travelers a rich engagement with the world as well as munchable items that satisfy the flyer.
Parenting Magazine – Parenting Early Years and School Years: One of the most daring experiments in magazine publishing this year was the plan to divide Parenting into two more targeted titles for parents of preschool and grade school kids. The plan satisfied readers and advertisers with a more customized and concise message in both books.
Smart Work Media – Spa+: This b2b book for the spa industry is not only beautifully designed, its editorial is laser-focused on giving small and large business owners real ideas.
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