Learn From the Winners
The challenging economy personalized and visualized
Custom publishing’s gift to the armed forces’ gamers
A meltdown story for the ages
A truly great how-to inspires the reader to take that first step
A magazine exposes bailout exploitation and does the math
Mouth-watering, hyper-realistic visions captured in print
An editor chats with her good friends—her readers
Wake up see the coffee in this photo gallery
A photo spread that locates and deepens the character of a place
Photojournalism that plays into magazines’ core strength—immersion
Tribute finally gets paid to Tarzan’s old pal
A magazine brand splits its focus to maintain reader loyalty
An article empowers readers to question the value of generic drugs
An e-newsletter becomes a lifeline for its audience
An interactive Web site in the reader’s in-box
A TV column that’s a watercooler of shared opinion
A trade journalist pokes through a fog of self-interest
A cover’s sparing use of headlines and generous use of open space
Service journalism at its best
An editorial series that makes global awareness fun for kids
A ripped and toned rebirth for a magazine
Recapturing the romance and drama of hotels in special issue
A model of community that’s developing into a major content enterprise
A cover story turns into a multi-platform extravaganza
Targeting the lucrative forty-something female demo with a special section
Editorial dedicated to the personal experiences of soldiers
Greeting visitors with video at every turn
A rethink of food magazines
The polish of a formal magazine with all the intimacy of modern blogging
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Winner: Hearst Magazines, Food Network Magazine
Within months of its formal launch as a regular title in midyear, Food Network Magazine became one of the most popular and largest books in the food category. It beat the recession handily and steadily increased its rate base throughout the year. The reason for this success is simple: Hearst rethought the layout and structure of food magazines.
Driven by personalities from the network, lavishly illustrated with delectable and whimsical food images, stuffed with how-to infographics, Food Network Magazine takes the fear out of food and replaces it with inspiration. You can do it just like Tyler, Ina and Paula, each issue tells its readers. Cooking is not a ritual. Food is not a college seminar. Recipes are not religion.
The magazine works because it frees the genre, and us, from the preciousness of food journalism. Its rise has also restored faith in the power of innovation, design and editorial to keep magazines relevant in the TV and Internet age. This is one book that took some of its mojo from “other” platforms to create something that could be realized only in print.
Honorable Mentions
MSP Communications – Delta Sky Magazine: Both browsable and deep, Delta Sky has reached a smooth flight path that gives travelers a rich engagement with the world as well as munchable items that satisfy the flyer.
Parenting Magazine – Parenting Early Years and School Years: One of the most daring experiments in magazine publishing this year was the plan to divide Parenting into two more targeted titles for parents of preschool and grade school kids. The plan satisfied readers and advertisers with a more customized and concise message in both books.
Smart Work Media – Spa+: This b2b book for the spa industry is not only beautifully designed, its editorial is laser-focused on giving small and large business owners real ideas.
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